3. Don’t be perfect, but be careful
The best thing about social media is that it makes everyone seem human. That goes for executives, political leaders, celebrities, athletes, and more. And if you want to be human, you’re not meant to be perfect.
Apart from personal details, the other great thing about Melanie’s article is that she’s vulnerable. While she’s currently CEO of a company worth $3.2 billion, in her article she writes about her fears, insecurities, failures, and the times she thought she wasn’t good enough. People are just people, no matter if you’re old or young or rich or poor, no matter what gender or race.
On social media, you shouldn’t try to be the perfect CEO or managing director, you should just be yourself. Something as simple as sharing a favourite breakfast meal can help generate employee engagement. Your team members could be thinking, My boss eats Weet-Bix at 7am just like I do.
But everyone’s heard horror stories of people sending the wrong Tweet and getting fired the next day, and as an executive, the heat on your shoulders is only magnified. Who knows, maybe you evade taxes, and your Weet-Bix photo accidentally includes incriminating evidence. Apart from trying to be a better person regarding the illegal stuff, the best thing to do is to get someone else to check every social media post you make. (You’re an executive; this absolutely isn’t over the top.) You can either turn it over to a trusted friend, a dedicated employee, or you can …