To be an influencer is to also be seen as a contributor, content creator, or an advisor within your industry. Publishing original long-form articles which function as blogposts, or videos which examine a topic, are excellent ways to strengthen your personal brand’s scope. Additionally, more formal documents like white papers and infographics also serve a function to industry-specific segments of LinkedIn. Not only will this reflect your authority on a topic on a digital platform, but it will allow you to become a better communicator and thought-leader among your LinkedIn connections. Your passions may also be conveyed to others in the way you deliver your message by your stance on a topic, providing other users the excitement of engaging in a conversation, as well as alignment with your personal brand. As a LinkedIn influencer, you can wield your voice to interact with others on trending topics, bringing value to a targeted group of followers that attract more traffic and organic search results.